Since 1851, the name Singer has been synonymous with sewing. The spirit of practical design and creative innovation that characterized the company at its beginning continues today as we develop products for every level of sewing. We have celebrated many firsts, including the world’s first zig-zag machine, the first electronic machines and we now proudly produce the world’s most advanced home sewing and embroidery machine. From home décor and clothing construction to embroidery and quilting, SINGER® is dedicated to help people express themselves through sewing.

Husqvarna Viking

Husqvarna Viking develops, produces, markets and sells high quality household sewing machines and related products, that enhance the joy of creative sewing. It started over 300 years ago. In 1689, the King of Sweden built a weapon factory beside the mighty waterfalls in Huskvarna. In 1872, some of the artisans working there switched from crafting firearms to making a peaceful precision product – sewing machines.

Viking Sewing Gallery and Ultimate Sewing Place

With over 200 locations inside Jo-Ann Fabric & Crafts Stores® nationwide, we are dedicated to bringing the finest sewing and embroidery products available to sewers of all skill levels. We offer a wide selection of high quality consumer and artisan sewing, quilting and embroidery machines from trusted brands like HUSQVARNA VIKING® and SINGER®, as well as  HUSQVARNA VIKING®, SINGER® and INSPIRA® accessories and notions and HUSQVARNA VIKING® and TruEmbroidery™ software. Our customers love the support of our free machine owners’ classes, and we’re always happy to take older machines as trade-ins toward your new machine. We’re dedicated to helping you get the most out of your sewing machine purchase with a full calendar of classes and events, as well as regular service to keep your machine running like new for many years to come.